Methodology
How Vero grades work
Every agency earns an A–F grade built only from verified operator reviews — transparent, weighted, and impossible to buy.
Five dimensions
Each reviewer rates an agency 1–5 across five areas. We weight them by what matters most to a working engagement:
Deliverables
30%
Onboarding
20%
Account management
20%
ROI
20%
Adaptability
10%
The weighted average of all approved reviews becomes the agency's composite score (0–5).
From score to letter
A
4.5 – 5.0
B
4.0 – 4.49
C
3.5 – 3.99
D
3.0 – 3.49
F
below 3.0
Why some agencies show "Pending"
An agency needs at least 10 approved reviews before we publish a letter grade. Below that, a few opinions can't fairly represent a vendor, so the grade stays Pending. It's a feature, not a gap — we'd rather show nothing than a misleading grade.
Verified & moderated
- Every reviewer signs in with LinkedIn — real operators, not anonymous accounts.
- Reviews are moderated for authenticity before they count or publish.
- Grades are never for sale — a paid Premium listing changes placement, never the grade.
- Agencies can respond to reviews, but can't remove honest ones.