Vero runs your property marketing across every channel that drives a renter to a tour. Paid, organic, ILSs, GBP. We bill only for verified tours, and the QBR-ready report shows up before your regional review.
Vero runs inside G Google Ads and M Meta
Works with the systems you already run
Marketing a property well today means stitching together an agency, a tooling subscription, and a long list of monthly add-ons. The bill arrives whether anyone tours or not. Vero replaces the stack and bills on the outcome.
What it costs to do this today
A typical mid-market stack for one property, drawn from how the category prices itself today.
What you pay
Fair Housing checks run on every campaign automatically. They aren't an add-on.
A management fee climbs with the budget, and a dashboard subscription bills whether or not anyone showed up. Vero only earns when a tour does.
Charges 18 to 25 percent of your ad spend, plus a fee for every service you turn on. The fee scales with your budget, not your occupancy.
If nobody tours, the management fee still hits.
Sells per-property monthly bundles on top of marketing software.
If nobody tours, the package bills.
Decides which ad got credit using its own model, and bills you for the proof. You're paying for math, not for tours.
If nobody tours, the subscription still renews.
The same scope of work, billed on verified tours.
You pay $299, and that is the whole bill.
Categories are the public-facing models in multifamily marketing today.
Somewhere between 30 and 60 percent of multifamily ad spend produces traffic that never visits a property, and nobody can tell you which part.
Link your PMS or upload a CSV. Most properties are live within a day.
Hashed lookalike audiences from the people who already chose your property.
Every billed tour carries its full trail, and you can dispute any line.
Most multifamily marketing tools exist to prove the media mix was right. Agencies bill a percentage of spend whether anyone tours or not, and attribution software sells you a dashboard that decides which ad deserves credit. The dashboard can be a fine report. It is still a report, and reports don't tour. Vero only gets paid when a verified prospect tours your property.
Your current residents are the best predictor of your next ones. We hash the list before it leaves your PMS and build lookalike audiences on Google and Meta from people who already chose your property.
Raw emails and phone numbers never sit in our database.
We assemble dozens of ad variants every week from your real photos and floor plans, then run them in your existing ad accounts. Variants that produce tours get more budget, and the ones that don't get retired.
Nothing is ever AI-faked. Your property, as it actually is.
A tour only counts when your PMS logs it and our geofence saw the visit. You can open any billed tour and read the full trail yourself.
Geofenced walk-in counts are already sold elsewhere as attribution reports. We hold the same signal to a harder standard: no tour is billed until your PMS logs it too.
A clean, billable tour with the full trail of which ad, which audience, and which visit.
A ghost tour. Your team got a walk-in they never recorded, and we flag every one so you can fix it. Never billed.
Held for review instead of billed. You can dispute any tour with one click.
+ per verified tour
Ad spend is billed directly by Google and Meta to your accounts, as it is today. Vero never marks up media.
Something else on your mind? Write to us.
A tour is billable when two independent signals agree: your PMS logs the tour and our geofence detected the physical visit at your property. You can open any billed tour and read the full trail, from the ad impression to the guest card.
You aren't billed. Organic walk-ins, referrals, and tours with no matching ad exposure show up in your dashboard for free. Vero only charges for the tours its marketing produced.
No. Campaigns run inside your own Google and Meta accounts. Ad spend is billed to you directly by the platforms at cost, and Vero never marks up media. If you leave, everything stays with you.
A flat platform fee of $299 per property per month, plus a fixed fee for each verified tour. There is no retainer, no percentage of spend, and no long-term contract.
Agencies charge a retainer, a package, or a percentage of spend to run your marketing, and the bill arrives whether anyone tours or not. Attribution dashboards charge a software subscription to tell you which ad got credit, which is useful for the board deck but doesn't lease a unit. Vero does the marketing work agencies do and provides the trail an attribution tool would, but bills on verified tours. If the marketing doesn't produce a tour, you pay the $299 platform fee and nothing else.
A portfolio of at least 300 units, access to your ad accounts, and either a PMS connection (Yardi, RealPage, AppFolio, or Entrata) or a simple weekly CSV export. Most properties are live within a day.
Early partners get reduced pricing, hands-on onboarding, and a direct line to the founder. You'll need at least 300 units.